Snowdrop Solutions and PwC Middle East Collaborate to Elevate Digital Banking Experience
Snowdrop Solutions, known for its cutting-edge transaction enrichment solutions, partners with PwC Middle East to introduce its groundbreaking Transaction Enrichment API to banks and payment providers in the region.
This collaboration represents a major advancement for the Middle East, providing banks and payment providers with an exclusive chance to harness Snowdrop’s technology – already trusted by major financial institutions in Europe and Asia Pacific – along with PwC’s extensive expertise. Together, they aim to deliver outstanding customer experiences and enhance operational efficiencies.
By integrating Snowdrop’s transaction enrichment API, known as MRS, financial institutions can swiftly provide their customers with detailed insights into each purchase, whether made online or in-store.
This functionality enables users to easily track their spending habits, visualizing when and where they spent money.
The MRS API harnesses advanced AI technology, utilizing Snowdrop’s experienced Machine Learning models and Large Language Models like Gemini technology. This approach enhances data quality for customers while leveraging the scalability of Google Cloud and Vertex AI.
Through this collaboration, PwC Middle East is poised to drive efficiency, accuracy and new experiences in the evolving landscape of banking and payments.
They will act as a prime reseller and advisor in the region, enabling banks and payment providers to seamlessly integrate with Snowdrop’s Transaction Enrichment API and create new and enhanced experiences such as spend insights, loyalty and sustainable spending options.
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