Du Unveils Fintech App to Stremline Digital Services Across UAE
Emirates Integrated Telecommunications Company (EITC) commercially rebranded as du, has unveiled du Pay, a groundbreaking financial technology platform, signaling the UAE’s progression towards a cashless economy and harmonizing effortlessly with the nation’s digitalization agenda.
This digital financial solution is set to be a driving force in improving financial inclusion, accessibility, and security.
Authorized by the Central Bank of the UAE, du Pay is committed to streamlining digital financial services across the UAE. Offering a comprehensive range of digital financial and payment services, including international money transfers, peer-to-peer (P2P) transfers, mobile top-ups, and bill payments, du Pay serves as a versatile account with support for salary deposits through an IBAN.
With features accessible in six languages – Arabic, English, Hindi, Bangla, Malayalam, and Tamil, du Pay ensures inclusivity for its diverse user base.
Fahad Al Hassawi, CEO at du said:
“du Pay underlines the company’s commitment to leveraging technology for financial empowerment, contributing to the directives of the UAE’s leadership towards a fully digitalized and inclusive financial ecosystem. Our vision with du Pay is to challenge the status quo and redefine the future of digital financial services. This is an essential step forward in realizing the vision of a digital UAE, enabled by seamless transactions for all residents in a truly inclusive, secure, and convenient financial ecosystem. By drawing on the strengths of our partnerships and our innovative approach, we aim to make significant contributions to the UAE’s journey towards becoming a global leader in the digital economy.”
With an outstanding $39.7 billion in outward international money transfer volumes originating from the UAE, du Pay is poised to penetrate this vast market with a focus on simplicity and customer-centricity.
Harnessing du’s robust infrastructure and esteemed market reputation, du Pay utilizes du’s assets and expertise to offer a superior platform that prioritizes convenience, cost-effectiveness, and adaptability to the evolving needs of customers.
At the core of du Pay is a mission to streamline financial transactions through a secure and user-friendly application. However, its vision transcends current market boundaries, aiming to eradicate constraints related to language, network, or limitations, aspiring to become the leading mobile payment platform in the UAE.
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